Inbound Business Development Executive
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CloudM is an award-winning SaaS company whose humble beginnings in Manchester have grown into a global business in just a few short years.
The CloudM platform is designed to help our customers get the most out of SaaS applications like Microsoft 365 and Google Workspace, automating time-consuming tasks like IT admin, onboarding & offboarding, archiving, and migrations.
Our SaaS data management platform has been used by over 35,000 customers in 107 countries including the likes of LinkedIn, Uber, Netflix, Booking.com, and Spotify.
We have a brilliant team of more than 70 people in locations across the UK and Europe. We are still growing, and that means we need more brilliant people who share our ambition to join our team.
Join the Cloud revolution. Join CloudM.
Role Overview:
As a Inbound Business Development Executive at CloudM, you will be the first point of contact for inbound prospects engaging with our business. Your role is to qualify leads using frameworks such as BANT (Budget, Authority, Need, Timeline), ensure they are the right fit, and pass them to the sales team for further engagement. You’ll also provide structured feedback to marketing on lead quality, helping refine campaigns and drive continuous improvement.
This role is ideal for a proactive and commercially minded professional who thrives on customer interaction and wants to build a career in SaaS sales.
Responsibilities:
Engage with inbound leads generated via marketing campaigns, website enquiries, and events.
Qualify opportunities using the BANT framework to ensure quality pipeline handover.
Book discovery calls and demos for the sales team with qualified prospects.
Maintain accurate and up-to-date information in the CRM (e.g., Salesforce).
Provide structured feedback to the marketing team on lead quality, trends, and campaign performance.
Collaborate with sales and marketing teams to improve the inbound lead journey.
Meet activity KPIs for inbound lead response time, qualification rates, and opportunities passed to sales.
Act as a trusted first point of contact for potential customers, representing the CloudM brand positively and professionally.
Overall success in the role is defined as;
Meeting or exceeding lead qualification and handover targets.
Ensuring high-quality, sales-ready opportunities are passed to the sales team.
Providing actionable feedback to marketing that contributes to improved campaign ROI.
Maintaining accurate CRM hygiene and timely follow-up with all leads.
Demonstrating progression and readiness for future roles in sales or account management.
Skills and Experience:
Key Skills
1–3 years of experience in sales development, lead qualification, or a customer-facing role (ideally in SaaS or tech).
Strong verbal and written communication skills, with the ability to engage prospects professionally.
Comfortable applying qualification methodologies such as BANT.
Highly organised with strong attention to detail.
Comfortable using CRM systems (e.g., Salesforce) and communication tools.
Proactive, resilient, and motivated by results.
Ability to collaborate cross-functionally with sales and marketing.
Desirable Skills
Familiarity with SaaS, IT, or cloud technology markets.
Experience handling inbound leads in a high-growth or fast-paced environment.
Understanding of lead scoring and marketing automation systems.
CloudM Culture:
We are a company consisting of old hands and new faces, all with a passion for technology’s power to simplify. We are developers, designers, marketers and innovators. We are constantly trying new things, and sometimes getting it wrong. Which is good, as innovation never came from perfection. We work quickly to keep pace with the industry we’re in. We’re proactive, not reactive, and have been that way since day one.
Our core values are key to everything we do:
🚀 Innovate & Inspire - We move fast; achieving results through focused, proactive problem-solving.
👥 Connect & Collaborate - We recognise the power of synergy, teamwork and inclusivity in reaching our goals.
🫶🏼 Respect & Recognise - We celebrate each individual's contribution, fostering a culture of trust and recognition.
But most importantly we’re a team. Here at CloudM, it’s about balance. As long as you’re driven, ambitious and can get the job done we will respect the outside lives of our employees. That’s why everybody gets their birthday off (plus unlimited leave), cheap gym access, private healthcare, and plenty more.
CloudM is a remote-first organisation. This means we are not limited to one geographical location. We are committed to attracting and developing a diverse workforce, seeing individual differences as opportunities for innovation and growth. Our company is about culture-add, not culture-fit.
What CloudM can offer you:
- Private healthcare including dental and optical care 🦷
- Company contributed pension (matched up to 5%) 💷
- Unlimited paid holiday 🌴
- Flexible working - we ask that you work during core hours (10-4) to help with collaboration, but outside of that you can work when suits you 😊
- 10 paid sick days 🤧
- Death in service, 4 times your annual salary 💔
- Employee Assistance Program (EAP) 📞
- Tech scheme (Salary sacrifice, CloudM can loan you up to £1,000.00 for tech equipment) 📱
- 10 Time to Learn days 🎓
- Birthdays off 🎁
- Opportunity to develop within a fast-growing tech business with an ambitious year-on-year growth trajectory 📈
- Market-leading parental leave policies 👶🏽
- Various wellbeing initiatives 🧘🏽♀️
- Exclusive access to discounts & rewards💸
- High-spec equipment (laptops, phones, etc.) 💻
- Working from home equipment budget 🏠
Location:
Remote-based role. However, within commutable distance to Manchester would be desirable for the odd team-building activity / meeting.
Environmental & Social Responsibility:
Our business strives to progress our industry as a whole by treating our employees, community, and environment with respect.
We expect that all of our employees play their part in our social progression plans, whether that’s being part of our Culture Innovation Pod, playing a part in our DEI initiatives, participating in a charity support day, or simply following our advice on buying locally and considering the environment when booking a hotel or restaurant. Every bit counts.
Diversity and Inclusion Statement:
At CloudM, we look after each other and support everyone on our team. We are proud of our people-centred culture; our diversity brings us innovation and our commitment to inclusion drives us forward.
Apply Now:
If you share these values and would be interested in joining one of our teams, get in touch today!
Please use the link below to apply 🚀
- Locations
- Remote Based (UK)
- Remote status
- Fully Remote

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